THIS IS MACRO is a design studio that produces self initiated and commission based work across genres. The practice produces work on a variety of scales, providing a progressive aesthetic, while applying common sense and collective memory as a way of communicating gracefully with the end user. They are able to bridge the gap between the creative and the technical through considered application of materials, craft, manufacture and market knowledge. The work celebrates archetypal and contemporary forms, human interaction, industrial processes and as a practice identifies and values sustainable British made products, plus the skill of honest workmanship. |