DESIGN LONDON woos Milan in 2005
DESIGN LONDON, presented by Hidden Art in association with Creative London, made a dramatic impact in Milan with its second outing during the city’s world famous Furniture Fair in April 2005.
Design London 2005 was twice the size of its predecessor, occupying 700 sqm in Superstudio 13 in the popular Zona Tortona area, with a visitor count exceeding 33,000, all toting their Design London shopping bags on their shoulders.
Word spread of the head-turning exhibition design by Frank (stand design) and Multistorey (promotional material and signage), based on a UK electrical switchboard, showcasing more than 70 new and established London-based designers and furniture companies. The space was dominated by the spectacular information wall graphic, towering above visitor’s heads at over 4m tall.
For the first time, Design London brought together four exhibiting partners: Hidden Art, the Isos Collection, All Zones and DesignUK, creating a platform to show the fruits of the collaboration between London’s network of designers, manufacturers, retailers, membership organisations and business support initiatives.
The Italians and international design crowd were charmed by All Zones, a collection inspired by the design heritage of Transport for London, displayed in the iconic red double-decker bus. The bus stopped traffic on its arrival in the narrow streets of the Zona Tortona, and was a clear crowd-pleaser.
Dieneke Ferguson, chief executive of Hidden Art, says: “Design London has truly come together as a regional pavilion that shows what the capital has to offer the international design community, drawing on all the resources that make London design what it is.”
Design London is supported by Hidden Art, Creative London, Furniture Works, New Designers, Design Nation, 100% Design, London Design Festival, London Development Agency, European Regional Development Fund, Phoenix Fund and UK Trade and Investment.
Ends.
See the attachments below for the full press release and thumbnails of a selection of images from the exhibition.
