Hidden Art . Newsletter for Designer-Makers
100% Deadline Reminder | Pitch Your Ideas Successfully | Introductory Marketing Session | Hidden Art in Milan 2008 | Milan Research Bursary | Hidden Polymers CAD 1-2-1 Session | 100% Futures Competition | Hidden Art Members 25% off Pulse Stand Cost | Work Placement for New Designers | Hidden Polymers Half Day Modules | Product Review and Pricing | Designer-Maker in residence at Waddesdon | Milan Accommodation Forum | Submit Products for the Hidden Art E-Shop | New E-Shop Criteria | Wood Awards - Furniture Category | Handmade 2008 @ Chelsea Old Town Hall | Craft Forms 2008 | Camden and Islington Bursaries
March 2008
To access and participate in all the Hidden Art services and initiatives detailed in this newsletter, you must be a paid Hidden Art member. Full membership details and application form can be downloaded
here or buy your membership online at
www.hiddenartshop.com.
HIDDEN ART OPPORTUNITIES
100% Deadline Reminder
Applications to exhibit with the Hidden Art stand at 100% Design 2008 close on Thursday, 27 March.
Pitch Your Ideas Successfully
Deadline: 31 March
We have a fantastic opportunity for a select number of designer-makers to practice pitching ideas to a panel of UBS Investment bank employees. They will be able to advise you about many aspects of your business.
Who: Open to Hidden Art Level 2 Innovative Routes to Market members
(places are limited, so first come first served) – eight places available
Thursday 3 April, at UBS Investment Bank
What:
You will receive advice and be given the opportunity to present your business ideas to a panel of UBS Investment Bank staff. This will be followed by feedback on your presentation.
Introductory Marketing Session
2 April, 6 – 8pm
All Networking Sessions are FREE, run on the first Wednesday of the month at Hidden Art.
Topics covered could include:
•Branding
•Know your market
•Marketing / promotional material
•Your website
•Trends
•Market research
Aims: Learn how to employ successful marketing practices / Develop your brand to suit your market / Create your own marketing strategy.
Speakers Include:
Saru Balakrishnan
Business Manager, Fisher Meredith
Saru has extensive management experience and a keen interest in the creative industries across all spectrums. She is particularly interested in looking at innovative ways of business promotion and how different mediums can work together.
Lauren Moriarty
Peachy
Since completing her MA, Lauren set up her own design company in London, where she works with manufacturers to produce her designs in small production runs for retail outlets as well as continuing to work on one-off pieces for gallery spaces. Recent commercial collaborations include concept car fabrics for Renault and a product collection for Habitat.
Mathew Wilson
Creative Director, With Associates
In 2004 With Associates was set up, an agency designed to provide a more intimate and understanding way of working, with clients ranging from sole-trading crafts people, to global home-swapping networks. Mathew will be talking about quick and simple ways to market yourself online, and looking at how your website should be your most important marketing tool.
Hidden Art in Milan 2008
Come and see the Hidden Art
UK designer-makers launching their new products at SaloneSatellite, on the Hidden Art Stand.
Address Pavillion 28, Stand C27, SaloneSatellite, New Fiera Milano, Rho-Pero.
Dates April 16 – 21, 2008
Opening hours 09.30 –18.30 daily
Transport Metro M1 Rho-Fiera, hourly shuttle from Linate Airport or Malpensa Airport.
Milan Research Bursary
Are you going to Milan as a visitor to research the shows? If you are a Hidden Art London Level 2 member then you may be able to use a Hidden Art Support Voucher (50% of the total cost up to £100) to contribute towards your costs. To apply and check your eligibility please complete the online application form at www.hiddenartlondon.com/vouchers.
Hidden Polymers CAD 1-2-1 Session
Wednesday 30 April 2008 - Hour Long Sessions
Eligibility: Hidden Polymers participants only (Priority to those who have had 1-2-1’s to discuss their project. Innovative Routes to Market members can express an interest and go onto a reserve list, should space be available)
Location: London Metropolitan University Polymer Centre with Gabriel Ogwo
Free
To assist with the specifics of CAD design, with a view to developing a product further and assist with the development process for the Hidden Polymers project.
To apply, email Amy Hutchings (
amy@hiddenart.co.uk) with details of what you wish to cover in the 1-2-1. A confirmation email will be sent once your place is secured.
100% Futures Competition
18-21 September 2008
Deadline: May 1. 100% Design would like to offer all Hidden Art members the opportunity to win a stand of around 40m² to 60m² of exhibition space on which to build their own installation in 100% Futures.
This is your opportunity to create something different and unexpected in a creative and fresh arena. We realise that the space you take is usually constrained by budget – this is your opportunity to branch out and do something different.
The criteria for the installation is open; you can explore a current theme or topic in the design industry; showcase a project or product you are working on or simply showcase your company in an interesting and unconventional manner. The winner will be chosen by the 100% Design panel (see website for further details of panel members).
Hidden Art Members 25% off Pulse Stand Cost
Places Limited! Hidden Art designer-makers will receive 25% off their stand costs at Pulse, as well as receiving complimentary lighting, electrics and cladding – and not to mention lots of marketing potential!
Pulse, Earls Court, London, 1 – 3 June 2008.
New companies. New products. New trends. New ideas… With over 700 exhibitors, twice that of any other show in London this summer, Pulse is the trade show to top-up your stock and kick-start your Christmas season, with all sorts, sizes, shapes and colours of unique items and accessories that you’ve never seen before from over 700 suppliers.
Work Placement for New Designers
Hidden Art are offering a work experience position to coincide with their appearance at New Designers.
The position will involve contacting / targeting Universities, preparing material, learning about membership procedures and structure, working at the event, entering contacts onto the database and corresponding with contacts.
The placement will run for approximately two months from mid/late May till mid/late July – 1 day a week, increasing to 2 ½ days per week during event.
This unpaid placement will offer priceless experience working in a membership organization, give access to the New Designers show and provide experience in a range of other areas.
Hidden Polymers Half Day Modules
12 – 14 May 2008
Eligibility: Open to all Innovative Routes to Market members, priority to Hidden Polymers members.
Free
Places are now available for the Hidden Polymers half day modules.
Each day runs from 9.30 – 5pm. Lunch is included.
The day is split into two and will offer a fantastic opportunity to gain knowledge and skills regarding various polymer processes. Those who sign up for Day 3 will be required to attend all day.
The timetable and further information is available on the website at:
Please register online for the individual modules at:
Product Review and Pricing
Deadline : 7 May.
We have a fantastic opportunity for a select number of designer-makers to recieve product and pricing review ideas from a panel of UBS Investment bank employees.
Thursday 15 May (2 hours in the morning or afternoon) at own studio
Deadline to apply: Wednesday 7th May
Who
Open to Hidden Art Level 2 Innovative Routes to Market members.
Maximum 6 designer-makers (within no more than a 15 minute drive from Liverpool Street station)
What
Those selected will be visited by between 2-3 industry experts from UBS Investment Bank and will receive support and advice on:
Products sold, optimizing revenue streams and reducing costs, focusing specifically on pricing and revenue structures.
Designer-Maker in residence at Waddesdon
From 12 June – 26 July
An opportunity is available for a Hidden Art member to have work showcased at Waddesdon Manor from 12 June – 26 July. The work should in some way connect to the garden, landscape, the organic, or horticulture and will be on show and for sale in the plant centre. Whilst on display the work remains that of the designer-maker. On any work that is sold Waddesdon will take a commission of 20%. Your actual presence at Waddesdon during this period can be discussed with Waddesdon in more detail.
Those interested in taking part are invited to visit Waddesdon.
Those interested should email
Dieneke@mazorcaprojects.com with a brief outline of what they would like to do at the latest by
Friday 18 April.
Milan Accommodation Forum
For those who need accommodation during Milan Furniture Fair this year, we have established an online forum allowing you to network and team up with other designer-makers. If you need someone to share with, know of good accommodation, or are completely at a loss where to stay, get online and start sharing.
HIDDEN ART NEWS
Submit Products for the Hidden Art E-Shop
The Hidden Art E-Shop’s next product assessment is taking place on 11 April. Ideal products for this period will be along a Spring/Summer theme.
New E-Shop Criteria
Current and future E-Shop participants should keep their eyes peeled for the new E-Shop selection criteria. The E-shop team are currently working hard on the new documents, which will apply to both existing and new products on the site. When ready they will be made available at
www.hiddenartlondon.co.uk/eshopinfo.
OPPORTUNITIES OUTSIDE HIDDEN ART
PLEASE NOTE: Hidden Art does not vet individual listings and cannot be held responsible for any resulting loss or injury.
Wood Awards - Furniture Category
Deadline: 21 May
Entries are invited for furniture to the highest standards of design. Made as either individual pieces, or as batches from small workshops as well as larger manufacturers. Anyone may enter any piece(s) with the permission of the current owner.
The Criteria
The Wood Awards is looking to acknowledge and encourage the finest design and craftsmanship in UK furniture. There is no restriction on materials except that the dominant material must be wood in some form or other. The independent panel of judges will be looking particularly for innovative or creative use of wood, a high standard of response to a client brief, and excellence in execution.
Handmade 2008 @ Chelsea Old Town Hall
Deadline : 30 March.
Hand Made in Britain are looking for Designer- makers who produce their work in Britain in one the following fields: Jewellery , Fashion and Fashion accessories, Glass, Metal, stone and wood work, Ceramics, Home Accessories, Stationary and Silversmith, to take part in Handmade 2008 @ Chelsea Old Town Hall, London.
Show: Handmade 2008
Dates: 1st - 4th November 2008
Venue: Chelsea Old Town Hall, London
Craft Forms 2008
“Craft Forms 2008” 14th International Juried Exhibition. Contemporary Craft. 5 December, 2008 – 22 January, 2009. $4,000 + Cash Awards. Entry Fee: CD/Slide $40/On-line $30. Deadline: 19 September, 2008.
Camden and Islington Bursaries
Innovation Central award bursaries to help innovative businesses in Camden and Islington to grow and prosper. You can apply for an award of up to £3,500 towards the cost of developing and implementing your business plan.
There are deadlines each quater, rolling throughout the year.
12 bursary awards are made each year. They select only the highest calibre of applicant for this funding and the emphasis is on high-growth businesses, which will create new jobs and business opportunities within Camden and Islington. Your application documentation will be carefully vetted to ensure clear validation of your credentials, the commercial potential of your business idea, and your commitment and determination to succeed.
Feedback
At Hidden Art we encourage any feedback you are willing to give. We are always looking to improve the service we provide you with. If you have any opinions to share on our E-newsletter, website, magazine or any other aspect of the company, feel free to email them to
saul@hiddenart.co.uk.
To keep receiving these newsletters, you must subscribe to the Hidden Art membership scheme. Find all details and an application form
here. If you have news or events you would like to be publicised in this newsletter or on Hidden Art's website please contact us on 020 7729 3800 or
info@hiddenart.co.uk If you'd rather not receive this e-newsletter and would like to be removed from our mailing list please let us know by sending email to
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About Mazorca Projects and Hidden Art
Hidden Art is a membership organisation that supports and promotes designer-makers, while offering companies and members of the public access to original design. Hidden Art is the trading name of the not-for-profit support organisation Mazorca Projects.
Mazorca Projects Ltd receives funding as well as support in kind from the public and private sectors. For 2008 this includes: 100% Design, Arts Council, Artsline, Bombay Sapphire, Briffa, British Chamber of Commerce for Italy, Business Link Hertfordshire, Canary Wharf Ltd, City Fringe Partnership, CMS Cameron McKenna LLP (Solicitors), Create, East London Business Alliance, Esmée Fairbairn, European Social Fund, Field Fisher Waterhouse, Geffrye Museum, Heal’s, Inspire, London Borough Hackney, London Development Agency, London Design Festival, London Metropolitan University (Metropolitan Works and Polymer Centre), MAS, Newham College of Further Education, Own-It, Rich Mix, Salone Satelite, UBS Investment Bank, Zetter.
Mazorca Projects makes every effort to provide information, which is relevant, and as complete, up-to-date and accurate as possible. However, neither Mazorca Projects (nor any of its employees or subcontractors) can be held responsible for any errors or omissions.
