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April 2008
Hidden Art . Newsletter for Designer-Makers
 
May Networking Session - Business Planning | Hidden Art at 100% Design Deadline – Reserve List | Second Hidden Art Forum | Product Development with Marion Gillet | Work Placement at New Designers | Hidden Art Members 25% off Pulse Stand Cost | Spare Stand at Top Drawer Autumn | Hidden Art invited to Open Rehearsal | Product Review and Pricing | Tribute to Peta Levi | Hidden Art in Milan 2008 | Ooob Nominated | Submit Products for the Hidden Art E-Shop | New E-Shop Criteria | FX International Interior Design Awards | Arts Fundraising Workshop | Devon Based Art and Craft Gallery/Shop | Wood Awards - Furniture Category | Lighting and Homewear products | Craft Forms 2008
 
April 2008
 
To access and participate in all the Hidden Art services and initiatives detailed in this newsletter, you must be a paid Hidden Art member. Full membership details and application form can be downloaded here or buy your membership online at www.hiddenartshop.com.
 

 
HIDDEN ART OPPORTUNITIES

May Networking Session - Business Planning

The next Hidden Art networking session will be run by Lucy Kyle - held on 7 May, 6–7pm, at Hidden Art.

This session will focus on Business Planning, and be the first Hidden Art Intensive Session (You can book here).
 
Do you spend most of your time firefighting? Would you like more control over your business? Learn to recognise your strengths and grab opportunities that will help your business grow by developing an effective plan. This interactive session will take you through a simple process to help define your own 12 month goals and create an action plan for achieving them. 
 
Lucy Kyle spent eight years in arts marketing before setting up her own business as a freelance consultant.  For the last three years she has been a SFEDI accredited Senior Business Adviser and trainer at CIDA www.cida.co.uk (Cultural Industries Development Agency) working with hundreds of small businesses across a wide range of creative subsectors.



* 100%
Hidden Art at 100% Design Deadline – Reserve List

If you are interested in submitting an application to be on the Hidden Art reserve list, please read all the information located at www.hiddenartlondon.co.uk/100percent and email your application presentation and form by 10am, Wednesday 14 May 2008. Dependent on size of spaces taken by current participants, Hidden Art may have space for an additional designer-maker, we are therefore opening up these applications for the second deadline.



Second Hidden Art Forum 
 
Growing Your Business - Reaching European Markets, Thursday 19 June, 2008 at UBS Investment Bank
9.30 – 18.00pm
 
Don’t miss out on this year’s second Hidden Art Forum which will take place on Thursday 19 June at UBS Investment Bank from 9.30 – 18.00pm.
 
The aim of the day is to equip you with the tools to grow your business in the global market place and increase sales. You will get an update on the latest opportunities to sell abroad, hear how to prepare for collaborative successful tenders, find out how others have built up their business successfully and have the opportunity to network.
 
This event is open to everyone although numbers are limited and participation will be on a first come, first served basis. Please refer to the programme details found at www.hiddenartlondon.co.uk/irtmforum2, or see the booking form at www.hiddenartlondon.co.uk/forumtwo.
 
Deadline for registration 16 June 10am.


Product Development with Marion Gillet

Tuesday 6 May. These sessions will focus on Product Development Strategy, Licensing, Manufacturing and Distribution, and trade fair approach and preparation.
 
Marion supplies creative product development services to designer-makers. Her expertise and professionalism allows her clients to take their ideas to market and form good working relationshipswith prestigious clients. Over the past four years she has advised a large number of designers andmakers through Hidden Art, Craft Central or Cockpit Arts. Marion also runs How to Develop Your Products, an evening course held at Central Saint Martins.
  
Visit the One-to-One Consultancy Expressions of Interest form to register yourself to book.



Work Placement at New Designers
 
LAST CHANCE TO APPLY - DEADLINE 10am Friday 2 May.

Hidden Art are offering a work experience position to coincide with their appearance at New Designers. interviews will be held on 8 May.
 
The position will involve contacting / targeting Universities, preparing material, learning about membership procedures and structure, working at the event, entering contacts onto the database and corresponding with contacts. The placement will run for approximately two months from mid/late May till mid/late July – 1 day a week, increasing to 2 ½ days per week during event.
 
This unpaid placement will offer priceless experience working in a membership organization, give access to the New Designers show and provide experience in a range of other areas.
 
To apply for this position send a covering letter and two page CV to Victoria Fabbri, victoria@hiddenart.co.uk.



Hidden Art Members 25% off Pulse Stand Cost
 
Last 5 spaces! Hidden Art designer-makers will receive 25% off their stand costs at Pulse, as well as receiving complimentary lighting, electrics and cladding – and not to mention lots of marketing potential!

Pulse, Earls Court, London, 1 – 3 June 2008.
New companies. New products. New trends. New ideas… With over 700 exhibitors, twice that of any other show in London this summer, Pulse is the trade show to top-up your stock and kick-start your Christmas season, with all sorts, sizes, shapes and colours of unique items and accessories that you’ve never seen before from over 700 suppliers.
 
 


Spare Stand at Top Drawer Autumn

A Hidden Art designer-maker has unfortunately had to pull out of Top Drawer Autumn (16-18 September). As a result, they would like to know if any fellow Hidden Art designer-maker member would be interested in taking up this stand.

For more details visit www.hiddenartlondon.co.uk/exhibiting



Hidden Art invited to Open Rehearsal

Now in its 4th year, the dates for Open Rehearsal 2008 are: 26, 27, 28 September, coinciding with the launch for the cultural Olympiad.
 
Open Rehearsal aims to open doors, engage audiences, encourage participation and learning and promote London's phenomenal cultural offer, making it a perfect partner to realise the aspirations of London 2012's cultural programme.
 
This year Hidden Art designer-makers have been invited to take part during the event.
 
Open Rehearsal will form the core London activity for the Cultural Olympiad launch.

Open Rehearsal provides a superb opportunity to encourage Londoners of all ages and backgrounds to engage in new and exciting with the performing arts sector in London. For 2008, Open Rehearsal will also include, for the first time, visual arts, museums and open studios events.

For application details visit www.hiddenartlondon.co.uk/exhibiting.


Product Review and Pricing
 
Deadline : 7 May.  
 
We have a fantastic opportunity for a select number of designer-makers to recieve product and pricing review ideas from a panel of UBS Investment bank employees. Thursday 15 May  (2 hours in the morning or afternoon) at own studio

Who
Open to Hidden Art Level 2 Innovative Routes to Market members. 
Maximum 6 designer-makers (within no more than a 15 minute drive from Liverpool Street station)
 
What
Those selected will be visited by between 2-3 industry experts from UBS Investment Bank and will receive support and advice on:

Products sold, optimizing revenue streams and reducing costs, focusing specifically on pricing and revenue structures.
 

 
HIDDEN ART NEWS

* Peta Levi
Tribute to Peta Levi
 
Peta Levi, founder of Design-Nation and The Design Trust, died at the end of last week, aged 69.
We at Hidden Art are much indebted to Peta. Dieneke Ferguson, Hidden Art’s founder, had known her since 1992, and Peta has been an inspiration for Dieneke as well as Hidden Art. She was always happy to help and share her contacts, insights and knowledge and we had been fortunate to work on a wide range of collaborative projects with Peta and DesignNation, such as the Hidden Art Forum at which Peta Levi spoke in 2006.
 
She will be deeply missed, but her legacy will live on in DesignNation, New Designers, as well as any other initiatives she set up and those that still will be set up in her honour.
 
For those who have known Peta Levi and want to email her condolences, you can do so by email to condolences@designnation.co.uk. The funeral service took place on Monday 28 April, and a memorial service will take place later in the year.
 
From all of us at Hidden Art we send our deepest condolences to Peta’s family and anyone who has worked closely with her throughout the years.



* Milan
Hidden Art in Milan 2008
 
The Hidden Art UK designer-makers who launched their new products at SaloneSatellite, on the Hidden Art Stand, had a great exhibition.
 
With a massive audience and a great stand layout, the Hidden Art designer-makers drew in interest from many different sectors.

To see a selection of images from our members on stand visit the Milan SaloneSatellite Photo Gallery.
 


Ooob Nominated

Hidden Art designer-maker member Hemal Patel of Headsprung! has had his Ooob Doorstop design (as seen with Hidden Art at 100% Design in 2006 www.hiddenartlondon.com/100percent) has been nominated for a Grand Designs Award.

Scabetti, fellow  Hidden Art  member, is also nominated for the best Light category.

To see their nominations follow this link  and this link.



Submit Products for the Hidden Art E-Shop
 
The Hidden Art E-Shop’s next product assessments are taking place on 1 & 30 May. Ideal products for this period will be along a Spring/Summer theme.
 
For details on how to submit your products contact daniel@hiddenart.co.uk.
 

 
New E-Shop Criteria
 
Current and future E-Shop participants should keep their eyes peeled for the new E-Shop selection criteria. The E-shop team are currently working hard on the new documents, which will apply to both existing and new products on the site.  When ready they will be made available at www.hiddenartlondon.co.uk/eshopinfo.


 
OPPORTUNITIES OUTSIDE HIDDEN ART
PLEASE NOTE: Hidden Art does not vet individual listings and cannot be held responsible for any resulting loss or injury.

FX International Interior Design Awards

Deadline 20 June 2008
: The 10th FX Awards Ceremony, taking place in October, calls for entries for design projects or products for interiors.  Design categories include Leisure, Workspace, Retail and Public Spaces.

For more details visit www.hiddenartlondon.co.uk/competitions.
 


Arts Fundraising Workshop

Workshop 22 May
:  Free to those based in Hackney, Newham & Tower Hamlets. £55 for those outside these areas, the day will provide an overview on arts funding and how to develop a fundraising strategy. It will include an understanding of the funding trends and the current climate, with an overview of public funding, lottery, sponsorship, European funding, trust and foundations, and earned income.

For more details visit www.hiddenartlondon.co.uk/funding.



Devon Based Art and Craft Gallery/Shop
 
There is a possibility of an online Art and Craft gallery with a shop being developed in Devon. For this project to go ahead, 100 artist/designer-maker opinions are needed in order to gain the required support.
 
If you are interested in lending your opinion to this development, see the Devon Development page located at www.hiddenartlondon.co.uk/exhibiting.



Wood Awards - Furniture Category 
 
Deadline: 21 May
 
Entries are invited for furniture to the highest standards of design. Made as either individual pieces, or as batches from small workshops as well as larger manufacturers. Anyone may enter any piece(s) with the permission of the current owner.
 
The Criteria
The Wood Awards is looking to acknowledge and encourage the finest design and craftsmanship in UK furniture. There is no restriction on materials except that the dominant material must be wood in some form or other. The independent panel of judges will be looking particularly for innovative or creative use of wood, a high standard of response to a client brief, and excellence in execution.
 
 


Lighting and Homewear products

Seeking an experienced sales agent or distributor to sell in the UK and Ireland. The brand covers two categories; a brand new innovative range of lampshades, wall lights and homewear textile products/soft furnishings. Looking for a well connected sales agent to cover all territories in the UK and Ireland for each of these product areas to assist in establishing the brand and the product range. 
 
For more details visit www.hiddenartlondon.co.uk/jobs.


 
Craft Forms 2008
 
“Craft Forms 2008” 14th International Juried Exhibition. Contemporary Craft. 5 December, 2008 – 22 January, 2009. $4,000 + Cash Awards. Entry Fee: CD/Slide $40/On-line $30. Deadline: 19 September, 2008.
 
 

 
Feedback
 
At Hidden Art we encourage any feedback you are willing to give. We are always looking to improve the service we provide you with. If you have any opinions to share on our E-newsletter, website, magazine or any other aspect of the company, feel free to email them to saul@hiddenart.co.uk.
 

 
To keep receiving these newsletters, you must subscribe to the Hidden Art membership scheme. Find all details and an application form here. If you have news or events you would like to be publicised in this newsletter or on Hidden Art's website please contact us on 020 7729 3800 or info@hiddenart.co.uk  
If you'd rather not receive this e-newsletter and would like to be removed from our mailing list please let us know by sending email to info@hiddenart.co.uk.
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About Mazorca Projects and Hidden Art
Hidden Art is a membership organisation that supports and promotes designer-makers, while offering companies and members of the public access to original design. Hidden Art is the trading name of the not-for-profit support organisation Mazorca Projects.
 
Mazorca Projects Ltd receives funding as well as support in kind from the public and private sectors. For 2008 this includes: 100% Design, Arts Council, Artsline, Bombay Sapphire, Briffa,  British Chamber of Commerce for Italy, Business Link Hertfordshire, Canary Wharf Ltd, City Fringe Partnership, CMS Cameron McKenna LLP (Solicitors), Create, East London Business Alliance, Esmée Fairbairn, European Social Fund, Field Fisher Waterhouse, Geffrye Museum, Heal’s, Inspire, London Borough Hackney, London Development Agency, London Design Festival, London Metropolitan University (Metropolitan Works and Polymer Centre), MAS, Newham College of Further Education, Own-It, Rich Mix, Salone Satelite, UBS Investment Bank, Zetter.
 

 
Shoreditch Stables, Ground Floor Rear
138 Kingsland Road, London, E2 8DY
tel: + 44 (0)20 7729 3800
fax: +44 (0)20 7729 3377
www.info@hiddenart.co.uk
www.hiddenart.com
 
Mazorca Projects makes every effort to provide information, which is relevant, and as complete, up-to-date and accurate as possible. However, neither Mazorca Projects (nor any of its employees or subcontractors) can be held responsible for any errors or omissions.