Selling – 10.10 - 11.25

Sales are the lifeblood of any successful business. In this session Buyers, Designers and Retail Experts take you through the process of how to best sell your product to your target audience.

Sara Gatoff, co-Founder of Buying Vision Ltd, will provide advice on what buyers and retailers expect from you. She will also be giving tips on how to approach the buyer, as well as running through preparation and what realistic aims/timescales to expect.

See Sara's Biography.

Forum Speaker on Selling, Robin Farquhar

Robin Farquhar, People Will Always Need Plates, will provide insights and advice from his vast experience of dealing with buyers and retailers at all levels. He will aim to draw your attention to the key issues you need to be aware of as a designer in the selling process.

See Robin's Biography.

Laurent Nurisso, Buyer/Founder of Lifestyle Bazaar, will be advising designers about what they should know when approaching an independent shop. What makes good sellers ( including case studies) and what kind of information do they look for?

See Laurent's Biography.

Paul Tanner, Design and Development Consultant, will explain the process of seasonal briefs, drawing on his previous experience having worked for Habitat for eight years. This involves examining the market and looking at weaknesses/opportunities within collections. His talk will cover the development of products (including pricing points) which will give insight into how to research the markets when designing products. There will also be practical advice on how to approach retailers such as Habitat.

See Paul's Biography.

Next Session: Collaboration