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Improving Your Sales Potential

Speaker 1: Peter Ives
Business Dynamix - Managing Director
Peter Ives is an experienced coach/ mentor/ consultant specialising in the development of knowledge/ technology based businesses. Founding Managing Director of Business Dynamix Ltd and the Business Mentoring Academy. He has wide managerial experience of strategy development in large and small businesses as well as government agencies.
Peter's financial background together with innovation, marketing and eBusiness has provided a unique insight into the issue facing businesses in the New Economy. Peter has worked and negotiated with EU, National and local Government bodies as well as regional strategic bodies.
 
Peter will be offering advice about how designer-makers can achieve a better return from their resources and how they can adopt new techniques and technologies to improve the way they do business.
Peter is a Hidden Art Pool of Specialist Member
 
Speaker 2: Martin Blum
Black + Blum - Designer-Maker 
Martin Blum set up design business Black + Blum in 1998 with Daniel Black, whom he studied with at Newcastle.
In 2000 they designed a range of lighting and exhibited this range at 100% Design in London. Since then the range has expanded to 28 different lighting and household products.
Their products have won over 10 International and National Design Awards.
Black + Blum exhibit their products at trade fares worldwide and are sold through approximately 600 outlets worldwide, including: MoMA NY, MoMA San Francisco, Conran Shop in London, New York and Paris, Aram London and Heal's.
 
Martin will be talking about a wide range of issues that concern increasing sales. These will include; pricing work, selling online and through shows, and dealing with international sales.
 
Speaker 3: Fiona Elliot
Elliot Associates - Consultant 
Fiona started her retail career as a buyer for Habitat UK and Senior Buyer for Habitat International, developing unique products from a worldwide supplier base. In 1992 she began Elliott Associates building upon her specialist field of buying, which includes buying strategy and policy, product development, sourcing, range planning, budgets and market appraisals, with retailers such as House of Fraser, BHS, Wedgwood, and Body Shop as well as with UK wholesalers and Chinese factories. This extensive experience has given her an excellent understanding of the retail supply chain. 
In addition to her consultancy work she has conducted seminars on elements of retail buying and on marketing for New Designers in Business and BSSA. In 2000 she published 'Retail Buying Techniques', part of the BSSA series of text books for retailers, which covers all aspects of the buyer's role from strategy to merchandise development to performance review.
fiona@elliotassociates.co.uk 
 
Fiona will be talking from a retail perspective. She will be covering issues relating to buyers, pricing work, and different avenues to sell through.
Fiona Elliot is a Hidden Art Pool of Specialists member
 
Speaker 4: Charlotte Dixon
Sales & Marketing Manager, Hidden Art
Charlotte will close the evening by providing further information about selling on the Hidden Art EShop.
Peter Ives
Peter Ives - [27.09 MB] Peter Ives offering advice about how designer-makers can achieve a better return from their resources.
Martin Blum
Martin Blum - [18.94 MB] Martin Blum discussing pricing work, selling online and through shows, and dealing with international sales.
Fiona Elliot
Fiona Elliot - [18.41 MB] Fiona Elliot covering issues relating to buyers, pricing work, and different avenues to sell through.