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Press, PR and marketing

In this section find out how to manage the PR aspect of your business: from writing a press release or a loan agreement, preparing your images, to marketing on a shoestring.
 
 
Public Relations (PDF)
Public Relations (PDF) - [59 KB] Kati Price's PR definition, planning and useful tips.
PR theory (PDF)
PR theory (PDF) - [60 KB] Kati Price's PR rules and suggestions.
Preparing images (PDF)
Preparing images (PDF) - [60 KB] Brenna Jensen's suggestions and instructions on how to scan, manipulate and send images.
How to write a press release (PDF)
How to write a press release (PDF) - [59 KB] Kati Price's best way to alert journalists and editors to a story they might want to publish.
Product hire and loan (PDF)
Product hire and loan (PDF) - [56 KB] Kati Price's loan agreement form and hire advice.
Marketing on a shoestring (PDF)
Marketing on a shoestring (PDF) - [61 KB] Lucy Kyle's promotional plan, setting goals, analysis, budgets, timing, customer database and final evaluation.
Design for Profile (PDF)
Design for Profile (PDF) - [56 KB] From Hidden Art forum 2004, artists, organisers and journalists look at how to raise a designer's profile.