Hidden Art in association with Creative London presented Design London 2005, a showcase of more than 70 exciting new and established London-based designers and furniture companies during the world famous Milan Furniture Fair in April 2005.

Design London creates a regional pavilion that provides a taster of what the capital has to offer the international design community. It is a platform to show the fruits of the collaboration between London’s network of designers, manufacturers, retailers, membership organisations and business support initiatives.

 

The exhibition design by Frank and Multistorey was based on a UK electrical switchboard. The interconnecting circuit acted as a visual metaphor for the network of partners and the uniquely British three-point plug represented the originality of UK design.

Design London 2005 consisted of five areas:

 

1) Hidden Art Prototypes - prototypes selected by an industry panel for their originality and innovative use of materials

 

2) Hidden Art In Production - companies with products ready to sell, selected by an industry panel for their design quality

 

3) The Isos Collection - contemporary furniture collection presented by Furniture Works and Furniture Link

 

4) All Zones - product range inspired by London Transport’s design heritage

 

5) DesignUK - showcase of British designers

 

Address:             Superstudio 13, via Forcella, 13, Milano 20144