Once a
year, during the Milan Furniture Fair, wedged in the exhibition-spectacle-cum-city
that is Fiera Milano in North-West Milan, the Salone Satellite can be found,
brimming with fresh, idealistic, tenacious young designers. In just our second
year at the show (our sixth in total in Milan), Hidden Art is already becoming
a major draw card for interested industry and press figures who are looking to
catch the next wave of new designs.
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Ana Thompson, Tony Wilson and Anthony Dickens, David Henrichs, Giles Miller, Jake Phipps, Simon Preece and Timothy Schreiber on the Hidden Art stand |
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The seven designer-makers on stand in 2007 found themselves
inundated with requests, orders and press opportunities. Proving that Hidden Art
helps to promote a hotbed of new designers. They worked the show hard, frequently
putting in 10-hour days on the stand to make the most of their opportunities.
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(Clockwise from top left) Ana Thompson's Surface Table, Anthony Dickens' Origami Tables, DH product design lighting, Timothy Schreiber's PAN_07, Jake Phipps' Stem Table and Tron Stool, Sinipr's Versatile, Giles Miller's fluted lampshade |
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The Hidden Art stand itself was a design masterpiece, with stand
planning by Victoria Fabbri and a well-orchestrated newspaper/broadsheet theme to
the promotional material.
