The Hidden Art Bureau launches at 100% Design 2003 with a spectacular showcase of new product ranges by twelve designers.

Now in its fifth year at 100% Design, the Hidden Art showcase has established a reputation for uncovering new talent from across the wider East London area – home to Europe’s largest concentration of designer-makers and creative industries.

This year, following the success of the Hidden Art Design and Manufacture Project pilot, the showcase presents products developed jointly by designers and manufacturers with assistance from Mazorca Projects.

Hidden Art 2003 offers a selection of work from some of East London's hottest design studios. New furniture on display offers quirkiness in the form of Diapo’s Sheepish chair, retro style with the laminar light and laminar table by fabricated (Corinna Julnes) and technological sophistication in two chairs, Contour and Impression, by Julian Mayor.

Julian Mayor has also been nominated for the 100% Design / Blueprint Best Newcomer Award 2003.

Making its debut is the funky new ceramics range, Is that Plastic? by Yoyo Ceramics, a witty modern take on an old favourite kitchen product.

Scale and aesthetic ranges from the very personal, emotional character of Sasha Price’s ceramic vessels through to Urbis Design’s trademark planters in large scale, minimal concrete.

Damdesign builds on its established reputation in lighting design with a new range - Raucous Rattan, while bdm design adds new modular seating, Tondino, to her acclaimed portfolio of contemporary furniture. Gala Wright debuts at 100% Design with the Luft lounger, and a new partnership between Francois Lefranc and Christopher Wright has produced the stylish, organic Stretch Light and the Spin Chair. Frank have gone back to the drawing board to rethink the use of polypropylene for their Versailles light.

You can visit the Hidden Art showcase and find out more about opportunites offered through the Bureau at Stand L14, 100% Design, Earl’s Court, from 25-29 September 2003.

Useful links

100% Design
London Design Festival