The Hidden Art Forum 2005 was a great succes, offering two days of discussions focusing on routes to market for designer-makers and preparing to sell work. Day one focused on the ways that designer-maker's work can be presented and sold, what routes to market they can take and how to overcome barriers to entry. Day two looked at ways designer-makers can prepare themselves and their businesses for successful selling.
Images clockwise from top left:
Marcus Fairs, editor of Icon Magazine, offers designer-makers advice on how to get their work seen in the press
Designer-makers listen attentively during speakers' presentations, with Barley Massey in the foreground
Harry Richardson and Claire Page (Committee) offer advice on how to get your work to market
Hidden Art designer-maker member Renata Manau talks to the "Emotional Baggage Handlers" in the Forum interactive exhibition space
Alice Brown from 100% Design Moscow offers advice on international showcasing
From left to right, Yasmine Chinwala (Editor and Communications Manager at Hidden Art), Duncan Riches (PR and Marketing Manager at SCP) and Hidden Art designer-maker member Charles Trevelyan network at lunch
Dieneke Ferguson (Chief Executive of Hidden Art), Guy Beggs (London Metropolitan University) discuss the importance of innovation to drive small businesses
Duncan Riches (SCP) talks about SCP's business approach
From left to right, Lucy Nunn and Tobie Snowdowne (TwoCreate), David Bruno (Jam) and Tony Gordon (Dazzle) discuss professionalism in creative business
Lucy Nunn and Tobie Snowdowne (TwoCreate)
Hidden Art designer-maker member Daniel Brod (Nebula Design) learning at the Forum
Left, Jodie Eastwood (Hidden Art Design Brokerage Manager), right, Saskia Boersma (All Zones, Transport for London), foreground Peter Brimson (Regeneration Manager, London Development Agency)
Left, John Miller (Centre Manager, Furniture Works, LMU), right, Lionel Theodore Dean (Future Factories / Materialise) discussing models for manufacture
Left, Jodie Eastwood, right, Charlotte Copping, both from Hidden Art
Eleanor Bannister (Brand Consultant for Hidden Art) presents to potential Hidden Art franchisees
From left to right, John Miller (Furniture Works), Marva Griffin Wiltshire (Fondazione Cosmit Eventi, Salone Satellite, Milan), William Knight (London Design Festival) and Marcus Fairs (Icon) discuss building your profile in the design industry
