It is not simply about our commitment here at DesignK to create products to a benchmark of high quality; nor indeed, is it simply about the effort demonstrated by London product designer, Byung. Likewise it is not concerned with his professional attainment or extensive research of industrial design. Surprisingly, the commissioning and development of his unique range brought with it a much greater challenge which motivated Byung, the founder of DesignK: to breathe art into gifts and accessories, ready for the contemporary home, all beautiful tailored yet characterised by simplicity.