Running for the second year in 2007 the successful Innovative Routes to Market programme started in February 2007 with some exciting new changes.
This yearly programme is aimed at anyone wishing to get further assistance getting their work into production, and into the market place by continuing to bring together designer-makers with manufacturers, suppliers, specialist advisors, mentors and project partners but also providing an extended support programme for all participants.
Participants were no longer required to form groups but had the opportunity to be matched with related experts. Further benefits included access to discounted support, showcasing opportunities at a major trade show and automatic entry for a Hidden Art Award.
The Innovative Routes to Market Forum took place on 22 February 2007, as an introduction to the programme, and a chance to hear from key speakers, and organisations involved.
The core of this 2007’s Innovative Routes to Market was the Hidden Polymers programme, run in association with the Polymer Centre at London Metropolitan University. The aim of this project was to develop a design idea into production and to market using polymers, on their own or mixed with steels and metals. At the end of the project, participants produced a model/prototype to display at a major trade fair in 2007.
Those participating in the Innovative Routes to Market programme were also able to submit a proposal to be considered for the
Hidden Art Select Range for the Hidden Art E-Shop. This is a range of specially branded products that are currently being sold on the
Hidden Art E-Shop and launched as part of the London Design Festival. Hidden Art aims to develop this range over the next couple of years with a view to positioning itself to tender for an Olympics merchandise licence in 2009.
INNOVATIVE ROUTES TO MARKET FORUM
Thursday 22 February 2007
9.30 AM – 17.00 PM
UBS INVESTMENT BANK
1 Finsbury Avenue, London EC2M 2PP (see map)
Report to Ground Floor reception and Ask for Hidden Art Innovative Routes to Market seminar or Patsy Francis
OUTLINE PROGRAMME
9.30 – 10.00 | Coffee, registration |
10.00 – 10.10 | Welcome Address Patsy Francis (Director Corporate Responsibility and Community Affairs, UBS Investment Bank) |
10.10 – 10.40 | Introduction – how will it work Dieneke Ferguson (Chief Executive, Hidden Art) |
10.40 – 11.00 | Innovative Routes 2006 Junior Phipps, talked about Kin’s experience as participant in Innovative Routes to Market 2006. |
11.00 – 12.00 | Finding what you are looking for Moderated by Victoria Fabbri (Events and Membership Assistant Manager, Hidden Art) |
12.00 – 14.00 Lunch | Welcome and Introduction to UBS Staff Informal networking over lunch UBS Investment Bank staff joined the group over lunch Continuous powerpoint presentation and opportunity to view portfolios |
14.00 – 14.05 | Introduction to afternoon sessions, Dieneke Ferguson |
14.05 – 14.25 | Hidden Polymers, Marion Ingle and Peter Cracknell Polymer Centre, London Metropolitan University |
14.25 – 14.40 | Hidden Art Exclusives Range, Charlotte Dixon Sales and Marketing Manager, Hidden Art |
14.40 – 15.00 | FI Information Ltd, Mark Norman Talked about their specialist manufacturing sourcing service |
15.00 – 15.15 | MAS Grant Baker Outlined how to use the London Manufacturing Advisory Service |
15.15 – 15.30 | Eco Design Network, Sital Punja Benefits of joining the network |
15.30 – 15.45 | Knowledge Dock Richard Keenan and Mike Riches talked about the Enterprise Bureau |
15.45 – 16.00 | BREAK |
16.00 – 16.30 | Legal, copyright and intellectual property Margaret Briffa, Briffa Overview of what Briffa can offer, how the one hour free session works Own-It Nana Ocran (University of the Arts) talked about accessing Own-It services. |
16.30 – 17.00 | Metropolitan Works and Digital Manufacturing Centre (London Metropolitan University) Gill Newton spoke about access to silversmithing and jewellery services, and Jodie Eastwood will talked about using the Digital Manufacturing Centre |
17.00 – 18.00 | What next Informal networking |
